What is Copywriting?

Copywriting is writing that is used to promote concepts, businesses individuals or opinions. The term copy is usually applied to printed items. However, when used in the term copywriter, copy refers to text that is of a promotional nature. It is created to appear in any medium – print, television, video, internet, radio, etc.

What do copywriters produce?

Copywriters will be involved in the process of creating all kinds of promotional material such as: